Revitalizing a Brand: The Evolution of Different Look Rentals

It’s been an honor to witness Monica Festinger’s evolution and her journey to becoming the sole founder, owner, and CEO of Different Look Rentals is a compelling narrative of resilience, innovation, and a steadfast commitment to her vision. After navigating through two separate partnership dissolutions, Monica emerged more determined than ever to carve out a unique niche in the event industry. These experiences, while challenging, equipped her with invaluable lessons about leadership, creativity, and the importance of a unified brand vision.

Taking the bold step of revitalizing the Different Look brand, Monica rolled up her sleeves and engaged in a transformative process, lead by Shari Alhashemi, that would elevate her business to new heights. She understood that a brand wasn’t just about products; it was an experience woven into every detail. With meticulous attention, Shari and her team redefined the company’s ethos, beginning with a complete overhaul of the website. The new design not only improved functionality but also created a stunning visual journey that reflected the luxury and sophistication of her tableware offerings.

Alongside this digital transformation, Shari, crafted a fresh, modern logo that encapsulated the essence of Different Look Rentals—a perfect blend of elegance and innovation. Monica understood that marketing would play a pivotal role in her rebranding efforts, so she devised a dynamic strategy that showcased the exquisite quality of her tableware while telling compelling stories of the extraordinary events they adorned.

Through it all, Monica’s unwavering passion for the event industry shone brightly. With a dedicated focus on personalized service and high-quality items, she not only revitalized the Different Look brand but also positioned it as a leader in luxury tableware rentals in South Florida. Today, her journey stands as a testament to the power of resilience and the art of reinvention, inspiring others in the industry to pursue their dreams with tenacity and flair.

The best part about this brand transformation is that we’ve come so far yet we’re not even close to the end of this total brand evolution! Follow along as we help take Different Look Rentals to new heights.